Absolut Vodka is available in many varieties.(çeşitleri)
Absolut Vodka is a
Swedish brand of
vodka, owned by
V&S Group, and produced at their facilities near
Åhus,
Scania in southern Sweden.
Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in
1879 by the entrepreneur
Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world after
Bacardi and
Smirnoff, marketed in 126 countries. The largest export market is the
United States where close to 73 million
litres were sold in
2003. More than 40% of the imported vodka in the USA is Absolut.
The name "Absolut" was introduced in
1879 by the entrepreneur
Lars Olsson Smith. Smith introduced
fractional distillation that produces liquor without
fusel alcohol in Sweden in
1877, under the name "Tiodubbelt Renadt Bränvin" (Tenfold Purified Vodka). Brännvin literally means "burnt wine" and is analogous to the German "Brandtwein". The term is also used in Norwegian, Danish and Icelandic. ("Vodka" was not used for Swedish liquor until 1958, with the potato-based Explorer Vodka.) The name was changed to "Absolut Rent Bränvin" (Absolutely Pure Vodka) by Smith to market his much improved product. Smith challenged the city of Stockholm's liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly's product, just outside the city border. Smith even offered free boat rides to the distillery and "Rent Bränvin" made Smith a fortune. In 1917 the alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". The name changed with intervals, Renat Brännvin or Absolut Rent Brännvin. In 1979 the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced.
Much of Absolut's fame is due to its long-running
advertising campaign, created by advertising agency
TBWA, based on the distinctive bottle shape. Having started around
1980 with photographer Steven Bronstein, and with more than 1500 ads, the ad campaign is the longest running ever. Many of the ads are quite clever, frequently featuring an Absolut bottle-shaped object in the center and a title "ABSOLUT ____". at the bottom.
Absolut Vodka has also been the official corporate sponsor of the
GLAAD Media Awards for many years